CANKIRI KARATEKIN UNIVERSITY Bologna Information System


  • Course Information
  • Course Title Code Semester Laboratory+Practice (Hour) Pool Type ECTS
    Banking Products/Services and Marketing BAF513 FALL-SPRING 3+0 E 7
    Learning Outcomes
    1-Recognize banking services and products.
    2-Apply banking transactions and knows the rules to be followed.
    3-Develop and organizes banking products.
    4-Develop customer based strategy for marketing of banking services and products.
    5-Recognize the types of customers encountered in the banking sector and approach them to a solution-oriented approach to conflicts or problems.
    Prerequisites -
    Language of Instruction Turkish
    Responsible Doktor Öğretim Üyesi Selim Cengiz
    Instructors -
    Assistants -
    Resources Mehmet TAKAN ve Melek Acar BOYACIOĞLU. (2013). Bankacılık Teori Uygulama ve Yöntem. Mehmet Vurucu, Mustafa Ufuk Arı ,(2015 ), Bankacılık Ürün ve Hizmetleri
    Supplementary Book Alptekin Güney, (2017), Banka İşlemleri
    Goals The aim of this course is to explain the conceptual framework about basic and ancillary services of banks whose main function is to collect deposits and give credit and to transfer their marketing methods through various scenarios.
    Content Banking system and bank types, Banks` deposit services and application principles, Money transfer operations and practice the principles of the Bank / Wire Transfer, Internal Transfer, EFT, Check and promissory transactions, Safe Deposit Box Operations, Foreign exchange buying and selling transactions, Insurance services Foreign trade transactions in banks, Letter of bank guarantee services, Electronic banking services, Risk management products, Individual marketing in banks, Corporate marketing in banks.
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